The 1. 0 Best Online Marketing Strategies to Make You a Unicorn. Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask?

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It’s one of those magical campaigns that’s so effective it performs in the top 1- 3% of all marketing campaigns. Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts.

For example, here on the Word. Stream blog, our top 5. I call it the Unicorn Marketing Power Law.

This is why it’s so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world – unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails. These are the campaigns with exceptional click- through rates, conversion rates, open rates, and engagement rates.

So if you find a unicorn, CLONE IT! An idea or piece of creative that does well in one online marketing channel is bound to do well in your other marketing channels as well. As I’m always fond of saying, you have to go all in on your unicorns. I’ve spent a lot of time experimenting with different online marketing strategies this year. Below you’ll find the best of the best – my top 1.

Check it out and share – I’ll provide a little more detail into each of the 1. SEO, PPC, content marketing, social media marketing, remarketing, and more, below.#1. Aim for super- high organic click- through rates. Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, you’ve got to raise your click- through rates and other engagement factors. Here’s our process: Find content with average or below- expected CTR for its rank.

Ditch boring titles and test emotional, relatable headlines that promise value. Improve intent match to reduce bounce rate and pogo- sticking.

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Bonus: Data indicates raising CTR can move up your rank!#2. Aim for super- high ad click- through rates. CTR isn’t just important for SEO (duh).

It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google Ad. Words, Facebook Ads, Twitter Ads and pretty much every platform.

Here’s what you need to know about raising your ad CTR: Tactics like Dynamic Keyword Insertion are boring and don’t create unicorn ads. Ads with the highest CTR focus on four key emotions: anger, disgust, affirmation, and fear. Bonus: High CTR ads usually have high conversion rates too!#3. Forget everything you know about conversion rate optimization.

Sorry to burst your CRO bubble, but the classic A/B test is a fairy tale – too often, we get super excited about early leads, but they tend to disappear over time. Either the test hadn’t reached statistical significance, or people were responding to novelty, but the effect didn’t last. Here are a few more CRO truth bombs for you: Aggressive CRO often increases lead quantity butreduces lead quality. To really move the needle, change your offer to something truly irresistible. Brand familiarity has a massive effect on conversions – so try remarketing!#4. Remarketing is great … but try Super Remarketing!

Maybe you’ve noticed (ha) that in the current online marketing landscape, it’s harder and harder to get your content noticed. The competition is insanely fierce! That means everyone’s attention is spread thin. But all hope is not lost, aspiring unicorns!

With a smart social ad strategy you can promote your content to the perfect audience for pennies. Use social media remarketing to increase engagement by 2. X to 3. XThen step it up with Super Remarketing: the awesome combination of remarketing, demographics, behaviors, and high- engagement content#5. Hack RLSA for a Unicorn Surge of Leads. Regular old, plain- flavor RLSA is kind of a shell game: You’re basically cherry- picking your cheapest leads from a larger pool.

Yes, you save money, but your lead volume is greatly reduced! Most people don’t want that, right?

We want more leads AND lower costs. Here’s how to use RLSA to get both, AKA Operation Unicorn Surge: To reduce cost per lead AND increase volume in competitive markets, try Super RLSA!

Bias people toward your brand by using social ads to dramatically increase the size of your cookie pool#6. Get your Facebook organic reach back. Newsflash, Facebook organic reach sucks. In fact, we recently discovered it’s even worse than we thought!!

The good news is, you can recover your reach! Here’s how: Use preferred audience targeting to target organic posts like ads. Use Larry’s Unicorn Detector Pyramid Scheme. Invite people who like your content to follow your page. Post video content for way higher engagement rates – the key to organic reach#7. Outsmart your competition!

Try these brilliant competitive advertising strategies: Target users whose interests include your competitors. Disrupt your competitors’ videos with You. Tube ads. Use your competitors’ brand names to keyword target your Gmail Ads. Download and target your competitors’ Twitter followers#8. Use social ads to make an impression on influencers.

Not a big name yet? No problem! Here are some crazy awesome ways to use social ads to fool people into thinking you’re a big deal: Build awareness of your personal brand by targeting ads at specific employees and specific companies. Write an awesome guest post for an influencer, then promote and amplify so it makes a splash. Tag your fave influencer and do an engagement campaign. Watch Unexpected Dailymotion.

Become a trending story on Linked. In Pulse#9. Learn how to REALLY run a Twitter lead generation campaign.

Forget Twitter’s advice for running lead gen campaigns – it’s totally wrong! Do this instead: Twitter Lead Generation Cardslook too much like ads and charge you for useless engagements. Never use automatic bidding – it’s a trap. Instead, use funny images, emoji, advanced targeting options and don’t forget conversion tracking!#1. Master the art of Medium publishing. There are insanely good reasons to republish your content on Medium – like reaching a much bigger audience with minimal effort.

Here’s how to make the most of the Medium platform: Don’t just republish your post – make it go hot! Include a powerful image immediately after the headline. Promote your post – if you get 2. Watch Online Watch M Full Movie Online Film. Follow people who engage with your content to build your audience. That’s it – my absolute favorite online marketing strategies of the year, all of which I’m going to keep using next year too.

Now go and find your own unicorns! Top 1. 0 Online Marketing Strategies [Summary]: Raise your organic click- through rates for more search traffic AND better rankings. Improve your ad CTR in paid search to dramatically lower costs. Forget about traditional conversion rate "truths": Instead, offer something irresistible and improve brand familiarity with remarketing. Use social remarketing in combination with demographic and behavior data and high- engagement content. Leverage Google RLSA – Remarketing Lists for Search Ads.

Hack your Facebook strategy to improve your organic reach. Rise above the competition with brilliant competitive advertising strategies. Use social ads to make an impression on influencers. Ignore Twitter’s advice and learn the best way to drive leads through Twitter ads.

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