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Streaming service Viu announces launch in Thailand, furthering global expansion. Viu, an over- the- top streaming service, which falls under the umbrella of Hong Kong- listed PCCW, is launching its services in Thailand next week in an effort to beat its regional and international competitors in the market for streaming services in Asia. Watch Worried About The Boy Hindi Full Movie.
The potential for over- the- top (OTT) streaming in Asia Pacific is immense, with estimates it is worth $6. Rethink Technology Research.
The industry by 2. Thailand would be Viu's 1. The OTT service says it has 6 million active users monthly across its 1. Hong Kong to Egypt. The competition in the streaming services in Asia is intensifying with Netflix's global expansion to 1. Flix and HOOQ making similar bids for subscribers across Asia.
Unlike Netflix, which requires a subscription to stream movies or episodes, Viu offers free streaming with built- in advertisement. The company operates on a "freemium" model, which uses a dual revenue stream of advertising- supported and premium subscription services. PCCW Media, the unit that runs Viu, saw a market gap for an Asian- centric online video streaming and download service."Asia is quite diverse in terms of its market landscape whether it is bandwidth, technology availability as well as the language — we have to localize," PCCW Media Group's Managing Director, Janice Lee, told CNBC's "Squawk Box."The media conglomerate is investing in Asian original content with a strong focus on Korean content."We see across the markets that we operate in, about 5. Korean content, so that is quite staggering, so we have to give them what is popular," Lee said.