Facebook launches Watch tab of original video shows. Facebook has a new home for original video content produced exclusively for it by partners, who will earn 5. Facebook keeps 4.

The “Watch” tab and several dozen original shows will start rolling out to a small group of U. S. users tomorrow on mobile, desktop and Facebook’s TV apps.

By hosting original programming, Facebook could boost ad revenue and give people a reason to frequently return to the News Feed for content they can’t get anywhere else. Watch features personalized recommendations of live and recorded shows to watch, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Publishers can also share their shows to the News Feed to help people discover them. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows. Fans can connect with each other and creators through a new feature that links shows to Groups. Facebook says it plans to roll out access to Watch to more users and more content creators soon, starting with the rest of the U. S. before expanding internationally.

Users with access will see a TV- shaped Watch button in the bottom navigation bar of Facebook’s main app that opens the new video hub. Facebook admits that “we’ve also funded some shows” as examples, but notes that these are only a small percentage of all the available shows. We want any publisher/creator who is interested to be able to create a show in the future,” a Facebook spokesperson tells me.

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So there will be hundreds of shows at launch, and we’ll hopefully scale to thousands.”Business Insider reported some leaked details about the redesign earlier today, but pegged the launch of original programming as starting August 2. What Facebook’s First Shows Look Like. Facebook’s shows will run the gamut from live event coverage to reality TV to scripted programs. More and more people are coming to Facebook in order to watch video” Facebook’s director of video product Daniel Danker tells me.

When they come with that in mind, we want to make a place for them where they can find that video, connect with the creators and publishers they love, and know they won’t miss out if there’s a new episode from one of those creators.”Here’s a list of some of the original programming that will be available on Watch: Tastemade’s Kitchen Little – This cooking show sees kids watch a how- to recipe video, then instruct a pro chef how to make the dish with comedic results. Major League Baseball – The MLB will broadcast one game a week live on Facebook. Major League Baseball “1. Live” –  A comedic look at baseball with help from the fans.

🛍 Who wants to win amazing PRIZES??? 🛍 Do you shop till you drop? Then you don’t want to miss Wix the Price! Mediagazer presents the day's must-read media news on a single page. The media business is in tumult: from the production side to the distribution side, new. On Wednesday, Facebook announced the rollout of Watch, what it is calling “a new platform for shows on Facebook.” It’s yet another foray by the social media. · Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook.

Mike Rowe – Rowe finds people who’ve done great things for their community and gives them a special experience in return. Nas Daily – Vlogger Nas (Correction: Not the rapper) makes videos with his biggest friends each day.

Gabby Bernstein – Motivational speaker and author answers fans’ life questions in live and recorded segments. A& E’s “Bae or Bail: ” – Reality TV game show where couples face their fears and see who runs.

All Def Digital’s “Inside the Office” – A look inside the office life at Russel Simmons’ hip- hop media empire. Billboard’s “How it Went Down” – A documentary series of musicians sharing crazy stories. David Lopez’s “My Social Media Life”  – A reality show about the social media star’s life. Golden State Warriors’ “Championship Rewind”  – A behind- the- scenes look at the Bay Area’s NBA championship 2.

Univision Deportes’ “Liga MX” – Live coverage of Liga. MX soccer matches. National Geographic’s “We’re Wired that Way: ” – Mini- documentaries about weird quirks of humanity like songs you can’t get out of your head. Nat Geo WILD’s “Safari Live” – Watch live safaris led by National Geographic’s guides. NASA’s “Science @ NASA” – Explore science topics in quick four to five- minute episodes.

NBA’s “WNBA All- Access” – A behind the scenes show with women’s basketball stars. The Dodo’s “Comeback Kids: Animal Edition” features determined animals facing difficult conditions or challenges meet people who refuse to give up on them. Tommy Mac – A master woodworker gives live tutorials on how to make furniture. What’s clearly absent is the type of longer- form scripted dramas and comedies people are used to watching on television. Instead, there are plenty of mini- documentaries, reality shows, and sports coverage. Facebook CEO Mark Zuckerberg writes that “We believe it’s possible to rethink a lot of experiences through the lens of building community — including watching video.

Watching a show doesn’t have to be passive . You’ll be able to chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community.”When you open Watch, you’ll be able to scroll through a long list of categories of shows to view. Alternatively, you can either swipe over or arrive from a notification about a new episode to view the Watchlist of all the lastest shows released by creators you follow.

Once you’ve opened an episode you’ll see all the details about it, with one tab for joining a live comment reel with other viewers, and an “Up Next” tab displaying what you’ll view after the current episode if you prefer a glazed- eyes lean- back experience. There’s no specific content restrictions on swearing or violence beyond Facebook’s existing community standards, but Facebook will monitor for shows that get flagged. Publishers can choose to insert ad breaks if they want to earn money off their shows, though the guidelines on where and how long they can be are still being finalized. If publishers want to give away their content, they don’t have to show ads. Another option is to do product placed or branded content, in which case the creator has to tag the sponsor paying them for transparency. Shows will have their own dedicated Facebook Pages, and creators can set up special show Groups where fans can ask questions and geek out together. Watch Applesauce Online Mic. Beyond the Watch tab, you can also discover shows through the News Feed if a publisher you follow posts an episode or friends are talking about it.

That gives Facebook the opportunity to artificially boost the presence of shows in News Feed to build a bigger audience for the new content initiative. Evolving From Spontaneous To Deliberate Viewing. Facebook first launched its dedicated video tab in April 2. News Feed videos people were already seeing from Pages and friends.

Generation Why? by Zadie Smith. The Social Networka film directed by David Fincher, with a screenplay by Aaron Sorkinby Jaron Lanier. Knopf, 2. 09 pp., $2. Merrick Morton/Columbia Pictures.

Jesse Eisenberg as Mark Zuckerberg, the founder of Facebook, and Rooney Mara as his girlfriend Erica in The Social Network. How long is a generation these days? I must be in Mark Zuckerberg’s generation—there are only nine years between us—but somehow it doesn’t feel that way.

This despite the fact that I can say (like everyone else on Harvard’s campus in the fall of 2. I was there” at Facebook’s inception, and remember Facemash and the fuss it caused; also that tiny, exquisite movie star trailed by fan- boys through the snow wherever she went, and the awful snow itself, turning your toes gray, destroying your spirit, bringing a bloodless end to a squirrel on my block: frozen, inanimate, perfect—like the Blaschka glass flowers. Doubtless years from now I will misremember my closeness to Zuckerberg, in the same spirit that everyone in ’6. Liverpool met John Lennon. At the time, though, I felt distant from Zuckerberg and all the kids at Harvard. I still feel distant from them now, ever more so, as I increasingly opt out (by choice, by default) of the things they have embraced. We have different ideas about things.

Specifically we have different ideas about what a person is, or should be. I often worry that my idea of personhood is nostalgic, irrational, inaccurate. Perhaps Generation Facebook have built their virtual mansions in good faith, in order to house the People 2. I feel uncomfortable within them it is because I am stuck at Person 1. Then again, the more time I spend with the tail end of Generation Facebook (in the shape of my students) the more convinced I become that some of the software currently shaping their generation is unworthy of them.

They are more interesting than it is. They deserve better. In The Social Network Generation Facebook gets a movie almost worthy of them, and this fact, being so unexpected, makes the film feel more delightful than it probably, objectively, is.

From the opening scene it’s clear that this is a movie about 2. Aaron Sorkin and David Fincher, forty- nine and forty- eight respectively). It’s a talkie, for goodness’ sake, with as many words per minute as His Girl Friday. A boy, Mark, and his girl, Erica, sit at a little table in a Harvard bar, zinging each other, in that relentless Sorkin style made famous by The West Wing (though at no point does either party say “Walk with me”—for this we should be grateful). But something is not right with this young man: his eye contact is patchy; he doesn’t seem to understand common turns of phrase or ambiguities of language; he is literal to the point of offense, pedantic to the point of aggression.

Final clubs,” says Mark, correcting Erica, as they discuss those exclusive Harvard entities, “Not Finals clubs.”) He doesn’t understand what’s happening as she tries to break up with him. Wait, wait, this is real?”) Nor does he understand why. He doesn’t get that what he may consider a statement of fact might yet have, for this other person, some personal, painful import: ERICA: I have to go study. MARK: You don’t have to study. ERICA: How do you know I don’t have to study?! MARK: Because you go to B.

U.! Simply put, he is a computer nerd, a social “autistic”: a type as recognizable to Fincher’s audience as the cynical newshound was to Howard Hawks’s. To create this Zuckerberg, Sorkin barely need brush his pen against the page. We came to the cinema expecting to meet this guy and it’s a pleasure to watch Sorkin color in what we had already confidently sketched in our minds.

For sometimes the culture surmises an individual personality, collectively. Or thinks it does. Don’t we all know why nerds do what they do?

To get money, which leads to popularity, which leads to girls. Sorkin, confident of his foundation myth, spins an exhilarating tale of double rejection—spurned by Erica and the Porcellian, the Finaliest of the Final Clubs, Zuckerberg begins his spite- fueled rise to the top. Cue a lot of betrayal.

A lot of scenes of lawyers’ offices and miserable, character- damning depositions. Your best friend is suing you!”) Sorkin has swapped the military types of A Few Good Men for a different kind of all- male community in a different uniform: GAP hoodies, North Face sweats. At my screening, blocks from NYU, the audience thrilled with intimate identification. But if the hipsters and nerds are hoping for Fincher’s usual pyrotechnics they will be disappointed: in a lawyer’s office there’s not a lot for Fincher to do. He has to content himself with excellent and rapid cutting between Harvard and the later court cases, and after that, the discreet pleasures of another, less- remarked- upon Fincher skill: great casting. It’ll be a long time before a cinema geek comes along to push Jesse Eisenberg, the actor who plays Zuckerberg, off the top of our nerd typologies.

The passive- aggressive, flat- line voice. The shifty boredom when anyone, other than himself, is speaking.

The barely suppressed smirk. Eisenberg even chooses the correct nerd walk: not the sideways corridor shuffle (the Don’t Hit Me!), but the puffed chest vertical march (the I’m not 5'8", I’m 5'9"!). With rucksack, naturally. An extended four- minute shot has him doing exactly this all the way through the Harvard campus, before he lands finally where he belongs, the only place he’s truly comfortable, in front of his laptop, with his blog: Erica Albright’s a bitch. You think that’s because her family changed their name from Albrecht or do you think it’s because all B. U. girls are bitches? Oh, yeah. We know this guy.

Overprogrammed, furious, lonely. Around him Fincher arranges a convincing bunch of 1. If it’s a three- act movie it’s because Zuckerberg screws over more people than a two- act movie can comfortably hold: the Winklevoss twins and Divya Navendra (from whom Zuckerberg allegedly stole the Facebook concept), and then his best friend, Eduardo Saverin (the CFO he edged out of the company), and finally Sean Parker, the boy king of Napster, the music- sharing program, although he, to be fair, pretty much screws himself. It’s in Eduardo—in the actor Andrew Garfield’s animate, beautiful face—that all these betrayals seem to converge, and become personal, painful.