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Italian Brands to Know. Italy’s importance in the history of fashion truly cannot be understated. You would have to have lived under a rock your entire life not to be even vaguely familiar with the broad lineage of Italian brands, designers, fashion houses and high- end labels that have each contributed to the shape of style today. What’s more, the story goes beyond the Italian brands themselves.
Even in the 2. 1st century, Italian manufacturing continues to be revered as some of the highest quality in the world, with countless family- owned businesses producing garments for brands including Chanel, Ralph Lauren, Paul Smith and a long list of others. Put simply, fashion runs through the Italian blood. That being said, the sheer scope of the topic, combined with the mythology surrounding many of its most famous players, has created a world that often feels impossible to grasp from the outside. Perhaps you know the names, but not their stories; or maybe you’re familiar with iconic designs but don’t know where they fit in the bigger picture. Whatever your level of knowledge, there are probably dozens of elements to your style of dress that lead, one way or another, back to the Italian fashion houses. With that in mind, here’s a comprehensive guide to the essential Italian brands and how each of them made their names: Bottega Veneta.
Regis Colin Berthelier/Nowfashion. Translating roughly to “Venetian Workshop” or “Venetian Atelier,” Bottega Veneta is a luxury Italian brand founded in 1.
Michele Taddei and Renzo Zengiaro, specializing in premium leather goods and accessories. Though the label now produces entire clothing collections for both men and women, it is undoubtedly best known for its “intrecciato” leather, an intricate, hand- woven technique that cross- hatches leather or suede to create a textured checkerboard pattern. Faced with falling sales toward the end of the 2. BV’ insignia, but its distinctive intrecciato has proven to be its greatest trademark, and is now the sole external indicator of the Bottega Veneta brand. This subtle approach to luxury branding is something that Vogue magazine highlighted as an example of “stealth wealth”: covert consumption of luxury without necessarily being showy about it. Regardless, Bottega Veneta is a perfect case study in a practice that has defined many of the world’s most successful fashion brands: finding a unique aesthetic and taking total ownership of it. Valentino. IMAXTREE / Alessandro Lucioni.
What to say about Valentino Garavani? A one- man fashion powerhouse, the designer studied fashion from an early age, eventually pursuing formal education in Paris. In 1. 96. 0, he returned to Rome to open his own fashion house, and channelled the grandiose, opulent nature of the Parisian fashion houses into his own distinctly Italian brand. Valentino made his name with the distinct shade of red he used for most of his dresses, to the point that it became known as “Valentino Red.” In the fifty years that followed, Valentino truly built an empire, establishing the Valentino brand as a red carpet staple with countless celebrity fans. If Italian brands have a reputation for being ostentatious, it’s thanks to Valentino Garavani. Dolce & Gabbana. Dolce & Gabbana ©Though it’s true that there’s a thread of glamour running through almost all Italian brands, Dolce & Gabbana is one label that really carries a particular level of flair.
Domenico Dolce and Stefano Gabbana founded the iconic label in 1. Vogue magazine has cited the designers’ love of Italian cinema and classic 2. Mediterranean flair – something that encapsulates the myths, fantasies and realities of Italian luxury. Put simply, Dolce & Gabbana make women look sexy; they make men look masculine; they make celebrities look like celebrities and they make style look… well, stylish. Top that off with vague, unsubstantiated whispers on the internet about connections to the mafia, and you can practically hear the cool oozing out of D& G. Versace.
Versace. If Valentino is ostentatious and Dolce & Gabbana is glamorous, then the house of Versace can only be described — in the best way possible – as brash and audacious. Founded in 1. 97. Gianni Versace, the Italian brand encapsulates everything we have come to imagine about luxury. This is a brand that looks expensive, feels expensive, and is – you guessed it!
Now approaching its fortieth year, Versace is known for its bright colors, bold patterns and vibrant graphic designs. Even the use of Medusa in the brand’s logo draws back to the Greek mythological character and her ability to completely consume whoever looked at her. Since Gianni Versace’s murder in 1. Donatella Versace took over as the label’s Creative Director, and has come to embody everything about the brand with her own larger- than- life style. The brand has continued to thrive in recent years, and, thanks to its ethos of wealth and hedonism, has become one of the most mentioned brands in rap lyrics, Migos or otherwise. It’s also worth noting that Versace is one of very few global fashion brands that remains majority- owned by the original family. Fashion has always been full of drama, but the House of Versace truly is a dynasty.
Moschino. Moschino © Copyright 2. Before we go any further, let’s get one thing straight: it’s pronounced “mos- KEY- no.” Founded in 1. Franco Moschino, the Italian brand has been one of the biggest influences on contemporary fashion as we know it. Deviating from the typically insular and hierarchical notion of high fashion that so many of us have in our heads, Moschino embraced popular culture and everyday iconography in a way that nobody had thought to do before. Pop art, cultural ephemera, corporate branding, comic books and cuddly toys were all rich sources of inspiration for the Moschino brand.
The brand was notably shouted out alongside a number of other brands by Notorious B. I. G. in “Hypnotize,” and in the late 1. UK club scene (alongside the equally glamorous Gucci and Versace); cementing a strange connection between high- fashion Italian brands and street- level culture that has granted Moschino an enduring essence of authenticity. In 2. 01. 3, equally- quirky designer Jeremy Scott took over as the brand’s creative director, bringing his own next- level take on contemporary culture to a revered Italian fashion house.
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Love him or hate him, it’s pretty much a match made in heaven. Gucci. Adam Katz Sinding. Founded in 1. 92. Guccio Gucci, the eponymous label is one of the oldest Italian brands in contemporary history. Watch Crush The Skull Online Full Movie on this page.
Gucci founded his luggage label after being inspired by the luxury lifestyles of people he met whilst working in the Paris and London hotel trades. Combining this aesthetic with the skilled local craftsmanship of Tuscany, the company quickly became popular with Italian gentry and international shoppers who would visit his bottega. Gucci also proved popular with the equestrian community, which inspired the label’s distinctive metal “horse bit” logo.
In the decades that followed, the brand’s blend of quintessential luxury and Italian flare made it a mainstay of Hollywood fashion amongst celebrities and movie stars. In 1. 99. 4, Tom Ford took over as Creative Director, injecting his own fearless approach to style into the brand. In recent years, with Alessandro Michele at the brand’s creative helm, Gucci has reinvigorated its identity even further, embracing its popularity amongst younger consumers and celebrating an eccentricity rarely seen from a high- fashion institution. With its iconic green and red stripe, G monogram and whimsical air, there’s just something about Gucci that gives everything a touch more class.
Fendivoguerunway. Another historic Italian brand, the origin of Fendi can be traced back to 1. Husband and wife Adele & Edoardo Fendi founded the label as a fur and leather goods shop in Rome.